How to Choose an Agent or Advisor
When retaining the person who will use their judgment, experience, education and expertise to guide you through the most important decisions of your career, make sure to consider the following:
Is this agent or advisor certified by the National Hockey League Players Association? By operation of U.S. law, any person who purports to negotiate conditions of terms of employment for a player with a National Hockey League team MUST be certified by the NHLPA (the players’ union). You can check for the agent’s name at www.nhlpa.com, scroll to the bottom of the page for a “Certified Player Agents.”
Make sure your agent or advisor is an attorney! The NHL Collective Bargaining Agreement is over 500 pages long! And it is written in dense legalese. The Canadian Hockey League’s rules and player agreements are also densely written. The NCAA rulebook is enormous. The IIHF rules and federation agreements that apply to a player’s transfer from one country to another are a confusing maze. You would not have an insurance agent operate on your knee – so make sure you have an attorney to know, explain and enforce your rights!
Tom Lynn has been a respected mind in the NHL for decades, having served as an attorney for the League office and for a team, General Manager of an American Hockey League champion, and then Assistant General Manager and General Manager of the Minnesota Wild. So much so, that when he wrote a book about his experience in building a successful NHL team, it was used as a blueprint by the Vegas Golden Knights, and then the Seattle Kraken, to build their respective organizations.
AN ETHICAL APPROACH IS THE FOUNDATION OF ALL OF OUR WORK
Agents have a reputation of putting their needs first, and the client’s second (or third, or fourth). Too many agents have been caught taking money on the side, or putting their clients into deals where the agent receives an undisclosed benefit.
At Veritas Hockey, we live 3 principles that guide our client relationship and our client’s decisions --- Informed, Free and Unconflicted. We inform our clients of all offers, details, rules and communications to allow him to make a free decision based on his own perceptions, not forced by his agent, and unconflicted by his agent’s own interests in the matter or money at hand.